Loyalty 2.0 management: presentation of Sergey Bondarenko at Blockchain & Bitcoin Conference Belarus
How to create a loyalty program that customers will really use? Sergey Bondarenko will cover this issue.
Sergey is a leader of Bonex.io team, lecturer at Deloitte Academy, chairman of the committee on blockchain and DLT standardization (ТC-188/ISO 307). Blockchain evangelist, member of workgroups on the regulation of crypto assets. Sergey was responsible for technology consulting and digital innovations at Deloitte Garage.
Sergey has 20 years of experience in project management in the field of IT audit, development of IT architectures of enterprises, IT strategies, long-term roadmaps, and software. Specialist in design thinking and Goethe's scientific methodology. Member of ISACA since 2008 and certified IT auditor (CISA).
The speaker believes that up-to-date loyalty programs burden customers with dozens of plastic cards, most of which get lost with time. In addition, users are not content with the lack of choice when using bonuses. How to fight that?
In his presentation “Loyalty 2.0 management”, the expert will touch upon the following topics:
- the concept of using crypto tokens to issue and organize the circulation of tokenized loyalty bonuses;
- advantages of the new approach to the loyalty program for buyers and businesses;
- solutions that the participants of Bonex ecosystem can use.
To listen to Sergey Bondarenko and other speakers, come to Blockchain & Bitcoin Conference Belarus that will take place in Minsk on October 10.