Loyalty 2.0 management: presentation of Sergey Bondarenko at Blockchain & Bitcoin Conference Belarus
How to create a loyalty program that customers will really use? The senior technologist of Deloitte Garage Sergey Bondarenko will cover this issue.
Sergey has been engaged in the field of IT and telecommunications for 20 years. Over this time, he has become a leading specialist in technologies at Deloitte Ukraine, worked for Microsoft Ukraine, Raiffeisen Bank Aval, and Innovate. Since 2008, he is a member of ISACA and a certified IT auditor (CISA).
Currently, Sergey leads a R&D group that develops a prototype of the decentralized loyalty management system Bonex.io and teaches at courses of Deloitte Academy.
The speaker believes that up-to-date loyalty programs burden customers with dozens of plastic cards, most of which get lost with time. In addition, users are not content with the lack of choice when using bonuses. How to fight that?
In his presentation “Loyalty 2.0 management”, the expert will touch upon the following topics:
- the concept of using crypto tokens to issue and organize the circulation of tokenized loyalty bonuses;
- advantages of the new approach to the loyalty program for buyers and businesses;
- solutions that the participants of Bonex ecosystem can use.
To listen to Sergey Bondarenko and other speakers, come to Blockchain & Bitcoin Conference Belarus that will take place in Minsk on October 10.